🎙️ Go Behind The Product

In 2021, Morgan launched Behind the Product to unravel stories from innovators and trailblazers on what it really takes to build successful products - all the real stories, the blood, sweat and tears that no one talks about. Now we expanded BTP universe with:

Podcast episodes where Morgan meets CXOs from fast-growing startups (and unicorns 🦄)
Tech Focus short videos (~2/5min) with our mates, partners and teammates to go hands-on on software, hardware, go-to-market topics
Articles and Curated Resources with key learning outcomes from podcasts, short videos or fresh content

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Making Remote Interactions Immersive with Hoyin Cheung

Enabling the Maker Culture with 3D Printing with Bre Pettis

Owner of Bantam Tools, Co-Founder of Makerbot

Spotting $20M in Fraud and Building to Empower with Sylvain Mansotte

Bootstrapping Outreach to US$10M ARR with Guillaume Moubeche

Building to Scale Interior Design with Chloé Martinot

Co-Founder of Mesetys

Evolving to Support 200M Users Conversations with Antoine Goret

Calendars for the Future of Work with Bruno Vegreville

Creating No-Code for Machine Learning with Adam Menges

Founder of Lobe

Taking Crypto Security Further for 4M Users with David Balland

Co-Founder of Ledger

Tracing and Protecting What We Consume with Nathalie Taquet

Empowering innovators for the 21st Century and beyond with Prakash Chandran

Co-Founder of Xano

Retail Analytics with Cameras and AI with Patrick Tu

Co-Founder & CEO of Dayta

Simplifying finances for small businesses with Victor Lang

Co-Founder & COO of Gini

Allowing innovators to type their dream websites with Kevin Chandra

Co-Founder & CEO of Typedream

The power of truly listening to your users with Hacene Taibi

Co-Founder & CEO of Bistrochat

Using your experience as an unfair advantage with Daniel West

Co-Founder & CEO of Panalyt

Building the change you want to see in the world with Sidhant Gupta

Co-Founder & CEO of Clearbot

Challenging status quos with David Gurle

Founder of Symphony

Custom real-time market insights at your fingertips with Matt Britton

Founder & CEO of Suzy

Equipping our future for innovation with Chris Geary

Co-Founder & CEO of BSD Education

Knowing when to pivot 🔀

Types of user and market research 🤼‍♀️

Product-driven businesses vs customer-driven businesses 🗣

Fundraising strategies for startups 💰

Finding and creating your unfair advantage 🏹

Identifying market opportunities to grow your business 🔍

Listening to customers effectively 👂

Finding the right co-founders 🤾‍♂️

Creating an effective product launch strategy 🔮

Using Google Analytics for Product Development 🧐

Staff Engineer: Leadership beyond the management track

The Role of the CTO: Four Models for Success

99 Bottles of OOP

Sandi Metz, Katrina Owen

Getting to Yes: Negotiating Agreement Without Giving In

Roger Fisher, William Ury, Bruce Patron

Accelerate - Building and Scaling High Performing Technology Organisations

Nicole Forsgren, Jez Humble, Gene Kim

The Complete Guide to Rails Performance

The tao of coaching

Factfulness : Ten Reasons We're Wrong About the World

20 patterns to watch in for your engineering team

Reinventing organization

Frederic Laloux, Ken Wilber

The manager’s path

Camille Fournier

Learn how to turn your idea into a Minimum Viable Product, without code.

Shape Up: Stop Running in Circles and Ship Work that Matters

Ryan Singer, Jason Fried

Clean Architecture

Robert C. Martin

Design Sprint: A Practical Guidebook for Building Great Digital Products

Richard Banfield, C. Todd Lombardo, Trace Wax

The leprechauns of software engineering

Laurent Bossavit

Turn the Ship Around!: A True Story of Turning Followers into Leaders

L. David Marquet

Radical Candor: Be a Kickass Boss Without Losing Your Humanity

Kim Malone Scott

The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win

Gene Kim, Kevin Behr, George Spafford

Dive Into Design Patterns

Alexander Shvets

Surprising facts about Google's early days

Hope Is Not a Launch Strategy

MVP: Quickly Validate your Start-Up

How to Build a Minimum Viable Product (MVP)

Viktoria K, Vlad V

Concierge vs. Wizard of Oz Test

Nailing Your Startup's Value Proposition

Startup Founders' Favorite Interview Questions to Judge Early Team Fit

The Landing Page Canvas

The Main Ingredient

Framework/Canvas

Assumption / Validation Flowchart

5 Rules for building successful Minimum Viable Product strategy

Svitla Systems Inc.

How to Measure Your Product

15 Pre-launch Growth Hacking Strategies For Startups

Strategyzer's Value Proposition Canvas Explained - YouTube

Framework/Canvas

Why The Heck Can’t We Change Our Product?

Steven Sinofsky

Build an MVP, Not a Beta

How to Get Your First 10 Customers

Steli Efti & Hiten Shah

The 11 step startup launch marketing plan

The Growth Marketing Process: How to Shake Your Growth Hack Addiction

Shanelle Mullin

First Principles: The Building Blocks of True Knowledge

From Nothing To Something. How To Get There.

How do you decide what to build?

How Tinder Obtained More Than 50 Million Users Through Word-of-Mouth

How to weigh the costs and benefits of creating UI mockups

Successful customer onboarding never stops

Ruairí Galavan

4 Deadly Mistakes Most Startups Make When They Launch (slides)

How I prototype digital products in Webflow

Richard Stanford

26 Product Launch Strategies (slides)

4 Pillars of Community

Red Sea Ventures

Why Growth Hacking Could Be Killing Your Startup

How Do You Get Early Traction For Your Startup?

How to Launch on Product Hunt

User onboarding: not just for HR and growth hackers

If your product is Great, it doesn't need to be Good.

Your first ten customers

Patrick McKenzie

Sharing Your Stuff On The Internet in 2018

Where to promote your pre-launch startup

How to Build Habit-Forming Products

The Ultimate Guide to Startup Marketing

Startup Scorecard | Smarter Startup

Neal Cabage, Sonya Zhang

Want To Nail Your Next Product Launch? Wait Until You Launch

Making a Side Project, Part 2: Idea Validation

How to Test & Validate Your Startup Idea or Product Without Spending a Single Dollar

Mitchell Harper

Using Marketplaces to Build an MVP

How to beta test your top-secret product

Michael Margolis

Training your product intuition

Merci Victoria Grace

Product Validation

How to build a product without any code

Creating a Startup Pitch Deck? Start with this Easy-to-Use Template

Lessons Learned From Hearing 1,000 Startup Pitches In One Year

7 Modern Marketing Frameworks Every Startup Needs to Know

Lloyd Alexander

Planning Your Prototype With a Customer Journey Map

Don't Write a Business Plan. Create a Lean Canvas Instead.

Framework/Canvas

So long MVP. Hello Minimum Loveable Product.

Laurence McCahill

Validate or Die: Using Validation to Build the Right Product

The Marketer’s Guide to Quora

A Better Alternative to MVP Product Development

Karthik Sridharan

Ultimate Validation

“People need my product!” (But do they want it?)

Building Products

Launch is the beginning

Product Strategy: How to figure out a plan for your product?

The Product Manager vs. The Strategist

For Early-Stage Entrepreneurs: A 5-Step Mini-Guide to Launch a Profitable Startup

Josiah Humphrey

Launching Your Product and Finding Customers Immediately with Josh Pigford of Baremetrics

Josh Pigford, Indie Hackers

Idea to Paying Customers in 7 Weeks: How We Did It

The best marketing lesson I ever learned, I learned from Snoop Dogg.

Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

Tips on Prototyping for Usability Testing

The Prototype Pitfall

95 Ways to find your first customers for customer development or your first sale

I hate MVPs. So do your customers. Make it SLC instead.

How we build products at Asana — The Product Process: From Inception to Launch

Lessons learned from 50 user onboarding flows

J. MICHAEL PROBERT

Putting the M in MVP

Marketing to Your First 100 Customers

Create products that people love by validating your idea first

Marketing Like a Pirate: What Growth Means at an Early Stage Startup

Tips for launching a product from the founder of Product Hunt

Google Ventures & Ryan Hoover